Work

What is in a name? Cross-national distances and subsidiary’s corporate visual identity change in emerging-market firms’ cross-border acquisitions

Year: 2018

Type: article

Source: International Marketing Review

DOI: 10.1108/imr-10-2015-0225

Authors: Ru-Shiun Liou, Rekha Rao-Nicholson, David Sarpong

Institutions: Texas A&M University – Central Texas, University of the West of England

Language: English

Topic: International Business and FDI

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2788112082

FWCI: 6.342

Cites: 84

Cited by: 27

Related to: 10