Work

Perceived mobile interactivity influence on usability and mobile marketing acceptance in the informal hair-care business

Year: 2016

Type: dissertation

Author: Valencia Melissa Zulu

Language: English

Topic: Technology Adoption and User Behaviour

Subfield: Information Systems and Management

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2788218365

Cites: 180

Cited by:

Related to: 10