Work

Shall We Converge? The Embedding of New Media into Advertising Curricula

Year: 2004

Type: article

Source: Journal of Advertising Education

DOI: 10.1177/109804820400800206

Author: Thomas Gould

Institution: Kansas State University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2789777920

FWCI:

Cites: 26

Cited by: 7

Related to: 10