Asymmetric cognitive, emotional and behavioural effects of values-related and performance-related negative brand publicity
Year: 2018
Type: article
Authors: Xian Liu, Helena Maria Lischka, Peter Kenning
Institution: Heinrich Heine University Düsseldorf
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2789983196