Work

Das Branding von Produkten für ‚Bottom of the Pyramid‘ Kunden

Year: 2017

Type: article

Authors: Sergej von Janda, Sabine Kuester, Katharina T. Kroll

Language: German

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2790887147

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Related to: 10