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Investments in big data analytics and firm performance: an empirical investigation of direct and mediating effects

Year: 2018

Type: article

Abstract: Big data has recently been recognised as one of the most important areas of future technology. It has attracted the attention of many industries, since it has the potential to provide companies with high business value. This paper examines the forms of business value that companies can create from big data analytics investments, the direct impacts it has on the financial performance of a firm, and the mediating effects of market performance and customer satisfaction. Drawing on the resource-based view theory, this study demonstrates that the business value achieved from investments in big data analytics leads to advantages in terms of the financial performance of a firm. The results offer evidence of the existence of a customer satisfaction mediation effect and of the absence of a market performance mediation effect. Theoretical and practical implications are discussed at the end of the paper.

Source: International Journal of Production Research

DOI: 10.1080/00207543.2018.1427900

Authors: Elisabetta Raguseo, Claudio Vitari

Institutions: Politecnico di Torino, IAE Paris - Sorbonne Business School, Université Paris 1 Panthéon-Sorbonne

Language: English

Topic: Big Data and Business Intelligence

Subfield: Management Information Systems

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

Funder: Research Executive Agency

Awards: G6706686510, G8082051483