My first glass of wine: A comparison of Gen Y early wine experiences and socialisation in New and Old worlds markets
Year: 2018
Type: conference-paper
Study design: Observational Study
Abstract: Cross cultural comparison was conducted across five countries, comprising France, Italy, Spain, the USA and New Zealand to examine Generation Y consumers' early alcohol socialisation, with a specific focus on wine.
Language: English
Topic: Wine Industry and Tourism
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2791085307