Year: 2018
Type: article
Abstract: Based on the summary of the dissemination and management status of virtual reality book publications, this article builds a dissemination industry ecosystem of the virtual reality book publications with the core of IP operation, and also expounds the relationship among stakeholders in the ecosystem. Finally, this article discusses the dissemination path of virtual reality book publications in details from three aspects of marketing integration, IP operation and organization integration.
Source: Open Journal of Social Sciences
Authors: Feifei Han, Zhangzhi Ge, Rongting Zhou
Institution: University of Science and Technology of China
Language: English
Subfield: Library and Information Sciences
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2791778282