Year: 2018
Type: article
Abstract: The research aims to show how Item songs in Hindi Cinema have degraded its language and how they project women as mere objects. These Item Songs are not directly related to the story but to fetch audience and crores at Box-Office, several filmmakers place item numbers in the movies. Item songs present women in filthy clothes, vulgar lyrics, and their body parts are presented inappropriately. Dance moves and the way of presentation of these songs make it more obscene. Initially, actresses who played vamps on screen or appear for guest appearances in movies used to feature in such songs. But nowadays leading actresses also get featured in such songs as it gives rise to their career. Therefore this research focuses on the point that item songs are meant for entertainment, not for the objectification of women, and hence the presentation and the projection of women in Hindi movies should be changed more positively.
Author: Kajal Kapoor
Institution: Christ University
Language: English
Subfield: Visual Arts and Performing Arts
Field: Arts and Humanities
Domain: Social Sciences
SDG: Gender equality
Open Access status: diamond
OpenAlex ID: W2792017424