Work

Teaching Students Self-Advertising/Marketing Skills in the Age of Social Media: Designing an Experiential Exercise

Year: 2011

Type: article

Source: Journal of Advertising Education

DOI: 10.1177/109804821101500104

Authors: Jun Myers, Helena Czepiec, Juanita Roxas, Debbora Whitson

Institutions: California Polytechnic State University, California State Polytechnic University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2793215465

FWCI:

Cites: 11

Cited by: 8

Related to: 10