Work

Teaching Students how to Create Viral Advertising/Marketing: A Case Study

Year: 2012

Type: article

Source: Journal of Advertising Education

DOI: 10.1177/109804821201600107

Authors: Helena Czepiec, Frank Bryant, Juanita Roxas, Debbora Whitson

Institutions: California Polytechnic State University, California State Polytechnic University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2793255486

FWCI: 0.728

Cites: 19

Cited by: 5

Related to: 10