Year: 2017
Type: article
Abstract: Corporate social responsibility (CSR) is the company’s strategy, based on the assumption that business is responsible for the society within which it operates. The concept evolved strongly since its first presentation in 1953. CSR is becoming an important issue in the gastronomy business. The main objective of the article is its presentation of the concept from international and Polish perspectives, including own research aiming at the evaluation of CSR implementation. McDonald’s is a good example for implementation of the CSR strategy and for that reason it was chosen for in-depth analysis in the article.
Author: Edyta Gheribi
Institution: University of Łódź
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2793992066