Work

Impact of market orientation, organizational learning and market conditions on small and medium-size hospitality enterprises

Year: 2018

Type: article

Abstract: This paper focuses on the impact of Market Orientations (MO), Organizational Learning (OL) and Market Conditions (MCs) on Firm Growth (FG), within the context of hospitality Small and Medium Enterprises (SMEs) in Malaysia. Entrepreneurs/managers were sampled using cluster-sampling technique and surveyed using a 5-point Likert type scale instrument. The questionnaire’s validity was determined by 1) expert opinions, and 2) pilot testing the instrument on a small group of target respondents. A total of 254 completed questionnaires were analyzed to test the research model using Structural Equation Modeling approach (SEM) via the Partial Least Squares (PLS) software. The findings reveal that MO has a strong influence on FG and that OL partially mediates the MO-FG relationship. However, MCs have no moderating influence on the OL-FG relationship. The paper then discusses the findings’ implications on theory and practice.

Source: Journal of Hospitality Marketing & Management

DOI: 10.1080/19368623.2018.1438955

Authors: Azilah Kasim, Yuksel Ekinci, Levent Altinay, Kashif Hussain

Institutions: Universiti Utara Malaysia, University of Portsmouth, Oxford Brookes University, UCSI University

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: green

Funder: Universiti Utara Malaysia