Year: 2017
Type: article
Study design: Observational Study
Abstract: The aim of this study is to find out about away trips that Finnish ice hockey supporters make within Finland. The idea is also to find out if destination cities of the trips could better benefit from traveling hockey fans. The study aims at finding the basic frame by which the fan organizations choose their destinations, the motives of those who participate and visitors' perceptions of services available at the destination ice halls. Both qualitative and quantitative methods are used. Not many earlier studies about the topic exist. Literature about sport tourism concentrates mostly on people doing the sports themselves. Academic literature about sport fans, in turn, is usually about the psychological side of fandom. Several studies of Finnish ice hockey fans exist though. Also their point of view is often psychological. Many of Finnish studies are also only thesis-level works. Because of lack of earlier research about the topic, this work can be seen as a baseline research. Fan organizations choose their travel destinations mostly based on game schedule. Trips are mainly made to games played on Saturdays. On other days of the week the destination should be within a short distance. Distance to destination isn't very important on Saturdays unless the destination is very far away. Visiting fans don't spend much time at the destination city on a regular trip. Usually the fans enter the ice hall straight after stepping out of the bus and return soon after the game. However, overnight trips might interest the fans especially if the destination is far away. Previous experience about destinations also affects the choices fan organizations make. Most important reasons for participating in a trip are especially seeing the favorite team play and supporting the team. Traveling itself as a process isn't an important factor while making the decision to travel yet there could be interest to go on overnight trips more often than fans currently do. Also company affects travel decisions as people prefer going to games with friends or acquaintances. SM-Liiga ice halls seem to have all the different service types away trippers need. There's not much demand on a variety of services as visiting fans mostly buy just drinks of food. Supply of these services is good but visitors are less happy with quality, variety and price of the products sold. An important factor for game experience are the seating arrangements at the ice hall. They were found to correlate with happiness with overall game experience. Ice halls are considered safe and security works well. All in all visiting fans are happier with the service they receive at the ice halls than with the services itself. To improve their service in the eyes of visiting fans, the hosts should pay attention to variety of food and drinks and offer visitors seats that are suitable for their needs. Host organizations and local stakeholders could benefit from offering visiting fans moderately priced packages that could include for example transportation, game ticket, a meal and accommodation or some of these services. This way they could get visitors spend more money at the destination city and at the same time income would spread to a larger number of stakeholders.
Source: Työväentutkimus Vuosikirja
Author: Petri Hård
Language: English
Topic: Sport and Mega-Event Impacts
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
Funder: Helsingin Yliopisto
OpenAlex ID: W2794753103