Work

Evaluating receipt of and inability to discontinue tobacco industry direct mail

Year: 2018

Type: article

Abstract: Direct mail (DM) from the tobacco industry delivers branded advertisements, cost-saving coupons and even gifts to consumers who have opted-in to the brand’s system. In New Jersey, one in three adult smokers in 2001 received DM, with current smokers 4.5 times more likely than never/former smokers to receive DM.1 A more recent national survey found that 25% of smokers aged 18–34 years old received DM.2 Consumers can register for DM easily on a brand’s website, through toll-free phone or by attending a brand-sponsored event. Once registered, they receive targeted mailings designed to encourage product trial, increase consumption, build relationships with customers and reinforce brand image.3 Other studies have documented DM’s receipt by smokers and influence on smoking behaviours, including initiation …

Source: Tobacco Control

DOI: 10.1136/tobaccocontrol-2017-054182

Authors: M Jane Lewis, Mia Hanos Zimmermann, Cristine D Delnevo, Michael B Steinberg

Institution: Rutgers, The State University of New Jersey

Language: English

Topic: Smoking Behavior and Cessation

Subfield: Physiology

Field: Medicine

Domain: Health Sciences

SDG: Good health and well-being

Open Access status: green

Funders: Rutgers Cancer Institute of New Jersey, National Cancer Institute