Work

Eslóganes turísticos: un análisis de los eslóganes de los destinos catalanes

Year: 2012

Type: article

Abstract: Slogans represent an essential key element in building brands. A good brand uses slogans:\nthey improve brand image, and help to facilitate recognition and recall (Kohli, Leuthesser\nand Suri, 2007). In spite of this, there are still few studies that explore this subject, especially\nif we refer to tourism slogans. Tourism promotion in general, and tourism destination\npromotion in particular, frequently uses slogans as an instrument for its strategic positioning.\nThis research aims to contribute to knowledge about slogans in tourism destinations, through\na content analysis of tourism slogans used during the year 2010, in the 946 municipalities in\nCatalonia

Source: LA Referencia (Red Federada de Repositorios Institucionales de Publicaciones Científicas)

Authors: José Antonio Donaire Benito, Núria Galí Espelt

Language: Spanish

Topic: Diverse Aspects of Tourism Research

Subfield: Tourism, Leisure and Hospitality Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2795644280

FWCI:

Cites:

Cited by: 4

Related to: 10