Work

Corporate rebranding failure and brand meanings in the digital environment

Year: 2018

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/mip-09-2017-0192

Authors: Veronika Tarnovskaya, Galina Biedenbach

Institutions: Lund University, Umeå University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2796473205

FWCI: 6.267

Cites: 45

Cited by: 54

Related to: 10