Work

Social marketing for urban sanitation

Year: 2001

Type: article

Abstract: This paper is based on the early stages of a research project\nfunded by the Department for International Development\n(DFID) on Social Marketing (SM) for latrines in poor\nurban settlements in Africa. It aims to develop and test a SM\napproach to latrine promotion. This project considers it\nlikely that a well-designed marketing programme can\nsignificantly increase latrine demand and coverage. If successful,\nit hopes to influence sanitation policy-makers,\ngovernment bodies, NGOs and international agencies to\nmodify their approach to urban latrine promotion. This\npaper examines the opportunities and challenges presented\nby SM theory and practice for sanitation promotion.

Source: Loughborough University Research Repository (Loughborough University)

Authors: Jessica Budds, Val Curtis, Guy Howard, Darren Saywell

Language: English

Topic: Child Nutrition and Water Access

Subfield: Nutrition and Dietetics

Field: Nursing

Domain: Health Sciences

SDGs: Sustainable cities and communities, Clean water and sanitation, No poverty, Reduced inequalities

Open Access status: green

OpenAlex ID: W2797539301

FWCI: 0.268

Cites: 27

Cited by: 6

Related to: 10