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Discount pricing in word-of-mouth marketing: An optimal control approach
Work
Year: 2018
Type: article
Source: Physica A Statistical Mechanics and its Applications
Authors Pengdeng Li, Xiaofan Yang, Yingbo Wu, Weiyi He, Pengpeng Zhao
Institution Chongqing University
Cites: 70
Cited by: 14
Related to: 10
FWCI: 2.98
Citation percentile (by year/subfield): 95.04
Topic: Consumer Market Behavior and Pricing
Subfield: Marketing
Field: Business, Management and Accounting
Domain: Social Sciences
Open Access status: closed
Funder National Natural Science Foundation of China
Grant ID 61572006