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Fear, Sadness and Hope: Which Emotions Maximize Impact of Anti-Tobacco Mass Media Advertisements among Lower and Higher SES Groups?

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Year: 2018
Type: article
Study design: Observational Study
Source: Journal of Health Communication
DOI: 10.1080/10810730.2018.1463320
Authors: Sarah DURKIN, Megan BAYLY, Emily BRENNAN, Lois BIENER, Melanie WAKEFIELD
Institutions: The University of Melbourne, Cancer Council Victoria, University of Massachusetts Boston
Language: English

Topic: Smoking Behavior and Cessation
Subfield: Physiology (medical)
Field: Medicine
Domain: Health Sciences
SDG: Good health and well-being

Open Access status: closed

Funders: U.S. Department of Health and Human Services, VicHealth, Department of Health, State Government of Victoria, National Health and Medical Research Council, Cancer Council Victoria
Awards: Which types of emotions in anti-smoking ads motivate smokers to quit, especially disadvantaged smokers?, G6888692700
OpenAlex ID: W2799472314
FWCI: 3.822
Cites: 79
Cited by: 51
Related to: 10
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