Work

From external information to marketing innovation: the mediating role of product and organizational innovation

Year: 2018

Type: article

Source: Journal of Business and Industrial Marketing

DOI: 10.1108/jbim-12-2016-0291

Authors: F. Javier Ramirez, Gloria Parra-Requena, Maria J. Ruiz-Ortega, Pedro M. Garcia-Villaverde

Institution: University of Castilla-La Mancha

Language: English

Topic: Innovation and Knowledge Management

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2800054697

FWCI: 10.44

Cites: 71

Cited by: 53

Related to: 10