Work

Toward an Enterprise Growth Framework for Entering the Base of the Pyramid Market: A Systematic Review

Year: 2018

Type: review

Source: International Journal of Innovation and Technology Management

DOI: 10.1142/s0219877018500359

Authors: Michael D. van der Merwe, Sara S. Grobbelaar, Cornelius S. L. Schutte, Konrad H. von Leipzig

Institution: Stellenbosch University

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: Decent work and economic growth, No poverty

Open Access status: closed

OpenAlex ID: W2800065007

FWCI: 1.904

Cites: 93

Cited by: 12

Related to: 10