Red Alert: On The Need for More Research on Corporate Social Responsibility Appeals in Advertising
Year: 2018
Type: article
Abstract: Because of my own research interests, I make a point of watching the advertising as “big events” such as the Super Bowl, World Cup Soccer, the Academy Awards, and the Olympics. These events in some...
Author: Charles R. Taylor
Institution: Villanova University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: bronze
OpenAlex ID: W2800934851