Work

Rivalry Versus Hate: Measuring the Influence of Promotional Titles and Logos on Fan Rival Perceptions

Year: 2018

Type: article

Source: Journal of applied sport management

DOI: 10.18666/jasm-2018-v10-i2-8535

Authors: Cody T. Havard, Daniel L. Wann, Frederick G. Grieve

Institutions: University of Memphis, Murray State University, Western Kentucky University

Language: English

Topic: Sports, Gender, and Society

Subfield: Gender Studies

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801216898

FWCI: 8.864

Cites: 14

Cited by: 32

Related to: 10