Use of Tows Analysis in Tourism and Recreation Strategy Planning by a Commune Governing the Hosting Area
Year: 2017
Type: article
Abstract: The objective of the authors of this paper is to present the possibility of application of TOWS analysis which is based on a formula different from the commonly known, although not fully used, SWOT method, in tourism and recreation strategy planning in the hosting area. The article presents the duality of the methods due to their complementary and substitution character. The authors also indicate to differences resulting from the perspective of perception of the same groups of factors depending on the applied method. The utilitarian character of TOWS analysis is presented, which combined with SWOT analysis makes it possible to choose the appropriate variant of the strategy.
Source: Ekonomiczne Problemy Turystyki
Institution: WSB Merito University in Wroclaw
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: gold
Estimated APC paid: $135
OpenAlex ID: W2801635065