Work

The risky side of inspirational appeals in personal selling: when do customers infer ulterior salesperson motives?

Year: 2018

Type: article

Source: Journal of Personal Selling and Sales Management

DOI: 10.1080/08853134.2018.1447385

Authors: Sascha Alavi, Johannes Habel, Christian Schmitz, Bianca Richter, Jan Wieseke

Institutions: Ruhr University Bochum, European School of Management and Technology, Loughborough University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2801836644

FWCI: 6.205

Cites: 75

Cited by: 36

Related to: 10