Work

SWOT analysis and revelation in traditional Chinese medicine internationalization

Year: 2018

Type: review

Abstract: Traditional Chinese medicine (TCM) is currently the best-preserved and most influential traditional medical system with the largest number of users worldwide. In recent years, the trend of TCM adoption has increased greatly, but the process of TCM internationalization has suffered from a series of setbacks for both internal and external reasons. Thus, the process of TCM internationalization faces formidable challenges, although it also has favourable opportunities. Using SWOT analysis, this paper investigates the strengths, weaknesses, opportunities and threats for TCM. These findings can serve as references for TCM enterprises with global ambitions.

Source: Chinese Medicine

DOI: 10.1186/s13020-018-0165-1

Authors: Haitao Tang, Wenlong Huang, Jimei Ma, Li Liu

Institution: China Pharmaceutical University

Language: English

Topic: Herbal Medicine and Trade Cooperation

Subfield: Economics and Econometrics

Field: Economics, Econometrics and Finance

Domain: Social Sciences

SDG: Good health and well-being

Open Access status: gold

Estimated APC paid: $2,990