Work

We are (not) all the same! A differentiated look at the BOP consumer market

Year: 2018

Type: article

Authors: Sergej von Janda, Christina Hillebrand, Sabine Kuester

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2802293165

FWCI: 0.584

Cites:

Cited by: 1

Related to: 10