Work

A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector

Year: 2018

Type: article

Source: Journal of Brand Management

DOI: 10.1057/s41262-018-0128-y

Authors: Ulrika Leijerholt, Chris Chapleo, Helen O’Sullivan

Institutions: Umeå University, Bournemouth University

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2802336202

FWCI: 5.849

Cites: 58

Cited by: 33

Related to: 10