Work

Modelling brand loyalty in the Nigerian telecommunications industry

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2018.1462842

Authors: Henry Inegbedion, Eseosa Obadiaru

Institution: Landmark University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2802583594

FWCI: 7.446

Cites: 26

Cited by: 35

Related to: 10