Work

Consequences of Consumer Engagement in Service Marketing: An Empirical Exploration

Year: 2018

Type: article

Study design: Observational Study

Source: Journal of Global Marketing

DOI: 10.1080/08911762.2018.1454995

Author: Raouf Ahmad Rather

Institution: University of Jammu

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2802891577

FWCI: 19.86

Cites: 95

Cited by: 182

Related to: 10