Motives Driving the Choice of a Business Concentration: A Four-Country Study of Marketing, Accounting and Finance, and Management Undergraduates
Year: 2018
Type: article
Study design: Observational Study
Source: Journal of Marketing Education
Authors: Mark A. P. Davies, Surinder Tikoo
Institutions: Teesside University, SUNY New Paltz
Language: English
Subfield: Management of Technology and Innovation
Domain: Social Sciences
SDG: Quality education
Open Access status: closed
OpenAlex ID: W2803065819