Work

A study on the correlations among internal marketing, organizational member interaction, and organizational performance of an organization

Year: 2016

Type: article

Abstract: Economic prosperity results in increasing national income, and information technology is integrated into global community. When enterprises are entering the low-profit time because of global and regional competition, the active internal marketing in an enterprise provides the employees with satisfactory products, i.e. promoting the work enthusiasm, and has the internal employees perceive being emphasized. In this case, the organizational performance would be promoted when employees perceive favorable organizational relationship and organizational member interaction. The employees of 50 semiconductor enterprises with top revenue in Taiwan are surveyed, and 362 valid copies of questionnaire are collected. The research concludes that 1.internal marketing shows significantly positive correlations with member interaction, 2.member interaction presents remarkably positive correlations with organizational performance, and 3.internal marketing reveals notably positive correlations with organizational performance. Based on the conclusion, suggestions are proposed in this study, expecting to help domestic hi-tech industry execute internal marketing.

Source: Filomat

DOI: 10.2298/fil1615287w

Authors: Zhi-Sheng Wang, Hui-Ying Li

Institutions: Huaqiao University, Xiamen University

Language: English

Topic: Employee Performance and Management

Subfield: Human Factors and Ergonomics

Field: Social Sciences

Domain: Social Sciences

SDG: Decent work and economic growth

Open Access status: hybrid

Funders: National Natural Science Foundation of China, Huaqiao University, Fundamental Research Funds for the Central Universities