Boasting and aspiring, as status‐reinforcing mechanisms in status‐based loyalty programs
Year: 2018
Type: article
Source: Psychology and Marketing
DOI: 10.1002/mar.21112
Authors: Laszlo Sajtos, Yit Sean Chong
Institutions: University of Auckland, Monash University Malaysia
Language: English
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2803451746