Extending the Boundaries of Corporate Branding: An Exploratory Study of the Influence of Brand Familiarity in Recruitment Practices Through Social Media by B2B Firms
Year: 2018
Type: article
Source: Corporate Reputation Review
Authors: Ashish Kumar, Kristian Möller
Institution: Aalto University
Language: English
Topic: Employer Branding and e-HRM
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2803536717