Work

Field studies of psychologically targeted ads face threats to internal validity

Year: 2018

Type: letter

Abstract: This is a comment on Matz, S.C., Kosinski, M., Nave, G., & Stillwell, D.J. (2017) Psychological targeting as an effective approach to digital mass persuasion. Proceedings of the National Academy of Sciences.This comment has been published as a letter to the editor: https://doi.org/10.1073/pnas.1805363115

Source: Proceedings of the National Academy of Sciences

DOI: 10.1073/pnas.1805363115

Authors: Dean Eckles, Brett R. Gordon, Garrett A. Johnson

Institutions: Massachusetts Institute of Technology, Northwestern University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2803619622

Cites: 4

Cited by: 66

Related to: 10