Year: 2017
Type: article
Abstract: The purpose of the study was to examine the complex relationship between NFL fans and the media in reaction to a newly hired NFL coach. The conclusions and process were important to all three groups because each group is directly affected by the others and the results. Fans can change the way they consume media and the organizations can change the way they interact with the media in an attempt to change the way the media writes about the team. It was known that media framing exists but the extent to which it exists in NFL circles had not been examined.
Author: Justin S. White
Language: English
Subfield: Communication
Field: Social Sciences
Domain: Social Sciences
Open Access status: green
OpenAlex ID: W2803924959