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A Scholarship Approach to Embedding Creativity and Sustainability in Marketing Principles Curriculum

Year: 2018

Type: article

Source: Australasian Marketing Journal (AMJ)

DOI: 10.1016/j.ausmj.2018.05.005

Author: Tania von der Heidt

Institution: Southern Cross University

Language: English

Topic: Management and Marketing Education

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Quality education

Open Access status: closed

OpenAlex ID: W2803995565

FWCI: 2.012

Cites: 106

Cited by: 15

Related to: 10