Młodzi konsumenci reprezentujący pokolenie Y i Z jako nabywcy usług bankowych
Year: 2017
Type: article
Study design: Observational Study
Abstract: The aim of this article is to show the influence of generational changes in the use of banking services by the two youngest generations highlighted in the literature: Y and Z both considerations are based on the available literature as well as surveys carried out by the author. The analysis showed that younger and older people are starting to use the banking offer. They are looking for solutions tailored to them, not wanting to adapt to the existing standard solutions. Both groups point to account access via the Internet or the ability to withdraw cash from ATMs. Studies have also shown variations in preferences: Generation Y pays more attention to account fees, types of related cards, or distance from a bank branch, Generic Z, fees for using a card, and the ability to pay by phone.
Source: Roczniki Ekonomii i Zarządzania
Author: Małgorzata Krzeszowska
Language: Polish
Subfield: Life-span and Life-course Studies
Field: Social Sciences
Domain: Social Sciences
Open Access status: diamond
OpenAlex ID: W2804081122