Work

The journey towards customer centricity and service growth in B2B: a commentary and research directions

Year: 2018

Type: article

Source: AMS Review

DOI: 10.1007/s13162-018-0119-x

Author: Wolfgang Ulaga

Institutions: INSEAD, Arizona State University

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2804147086

FWCI: 8.687

Cites: 12

Cited by: 49

Related to: 10