Effects of multi-brand company’s CSR activities on purchase intention through a mediating role of corporate image and brand image
Year: 2018
Type: article
Study design: Observational Study
Authors: Jihyun Lee, Yuri Lee
Institutions: Tech University of Korea, Seoul National University
Language: English
Subfield: Strategy and Management
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2804759828