Work

Why the family business brand matters: Brand authenticity and the family firm trust inference

Year: 2018

Type: article

Source: Journal of Business Research

DOI: 10.1016/j.jbusres.2018.03.040

Authors: Maximilian Lude, Reinhard Prügl

Institution: Zeppelin Universität gemeinnützige GmbH

Language: English

Topic: Family Business Performance and Succession

Subfield: Organizational Behavior and Human Resource Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2805812401

FWCI: 21.92

Cites: 107

Cited by: 172

Related to: 10