Work

Effects Financial Media have on Firm Value and Suggestions for Investor Relations Media Strategy

Year: 2018

Type: conference-paper

Abstract: Three main effects that financial media have on firm value have been outlined.The first outcome is that financial media could influence the share price of a firm, and the positive news can predict higher stock price normally, and vice versa.The second demonstration shows that financial media could help the firm to disseminate brand value and employ more outstanding staff，and the assistance is more significant with local media.Additionally, financial media could increase the success rate of firm's IPO and subsequent profits after the IPO.

Source: International Conference on Advances in Social Sciences and Sustainable Development (ASSSD)

DOI: 10.2991/asssd-18.2018.42

Authors: Ying Wang, Tianzhen Zhang, Jiameng Song

Institution: Shaanxi Provincial Land Engineering Construction Group

Language: English

Topic: Corporate Identity and Reputation

Subfield: Strategy and Management

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: hybrid

OpenAlex ID: W2806016243

FWCI:

Cites: 20

Cited by:

Related to: 10