Work

Value chain integration of base of the pyramid consumers: An empirical study of drivers and performance outcomes

Year: 2018

Type: article

Source: International Business Review

DOI: 10.1016/j.ibusrev.2018.05.009

Authors: Eugenia Rosca, Julia C. Bendul

Institutions: Constructor University, Tilburg University, RWTH Aachen University

Language: English

Topic: Innovation and Socioeconomic Development

Subfield: Business and International Management

Field: Business, Management and Accounting

Domain: Social Sciences

SDGs: No poverty, Decent work and economic growth, Responsible consumption and production, Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2806339384

FWCI: 9.92

Cites: 108

Cited by: 43

Related to: 10