Work

The Importance of Online Transaction Textual Labels for Making a Purchasing Decision – An Experimental Study of Consumers’ Brainwaves

Year: 2018

Type: conference-paper

Source: Lecture notes in computer science

DOI: 10.1007/978-3-319-92046-7_8

Author: Pei-Hsuan Hsieh

Institution: National Cheng Kung University

Language: English

Topic: Decision-Making and Behavioral Economics

Subfield: General Decision Sciences

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2806523941

FWCI: 1.785

Cites: 32

Cited by: 1

Related to: 10