How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode
Year: 2018
Type: article
Study design: Observational Study
Source: Journal of Brand Management
Authors: Parves Sultan, Ho Yin Wong
Institutions: Central Queensland University, Deakin University
Language: English
Domain: Social Sciences
SDG: Quality education
Open Access status: green
OpenAlex ID: W2809116896