Work

The Individualization of Mass Customization: Exploring the Value of Individual Thinking Style Through Consumer Neuroscience

Year: 2018

Type: book-chapter

Source: Springer proceedings in business and economics

DOI: 10.1007/978-3-319-77556-2_27

Author: Frances Turner

Institution: Menlo College

Language: English

Topic: Product Development and Customization

Subfield: Management of Technology and Innovation

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2809289989

FWCI: 3.724

Cites: 58

Cited by: 5

Related to: 10