Work

Reactance to Personalization: Understanding the Drivers Behind the Growth of Ad Blocking

Year: 2018

Type: article

Source: Journal of Interactive Advertising

DOI: 10.1080/15252019.2018.1491350

Authors: Nancy H. Brinson, Matthew S. Eastin, Vincent J. Cicchirillo

Institutions: University of Alabama, The University of Texas at Austin, Saint Xavier University

Language: English

Topic: Privacy, Security, and Data Protection

Subfield: Sociology and Political Science

Field: Social Sciences

Domain: Social Sciences

Open Access status: closed

Funder: University of Texas at Austin

OpenAlex ID: W2809555830

FWCI: 13.96

Cites: 42

Cited by: 107

Related to: 10