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Investigating the Effects of a Persuasive Digital Game on Immersion, Identification, and Willingness to Help

Year: 2018

Type: article

Abstract: Recent years have seen a tremendous rise in the development and distribution of persuasive games: digital games that are used to influence players’ attitudes and/or behavior. Three studies (NStudy 1 = 134; NStudy 2 = 94; NStudy 3 = 161) tested the effects of a persuasive game on immersion, identification, and willingness to help. The results showed that playing the persuasive game did not result in substantially stronger willingness to help, relative to the control conditions. Video and printed text resulted in more immersion than the digital game, but playing the game resulted in substantially higher perceptions of embodied presence.

Source: Basic and Applied Social Psychology

DOI: 10.1080/01973533.2018.1459301

Authors: Jonathan van ’t Riet, Annika C. Meeuwes, Laura van der Voorden, Jeroen Jansz

Institutions: Radboud University Nijmegen, Erasmus University Rotterdam

Language: English

Topic: Media Influence and Health

Subfield: Literature and Literary Theory

Field: Arts and Humanities

Domain: Social Sciences

Open Access status: hybrid

Funder: Nederlandse Organisatie voor Wetenschappelijk Onderzoek

OpenAlex ID: W2809655014

FWCI: 57.67

Cites: 68

Cited by: 44

Related to: 10