Work

Understanding the trends of marketing research and its future directions: a citation analysis

Year: 2018

Type: article

Source: The Bottom Line Managing Library Finances

DOI: 10.1108/bl-04-2018-0022

Authors: Monika Sheoran, Divesh Kumar, Vinod Kumar, Deepak Verma

Institutions: Malaviya National Institute of Technology Jaipur, International Management Institute

Language: English

Topic: scientometrics and bibliometrics research

Subfield: Statistics, Probability and Uncertainty

Field: Decision Sciences

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2810696665

FWCI: 1.907

Cites: 32

Cited by: 24

Related to: 10